This print ad for Aucma Refrigerators visually and playfully depicts how effective the fridge is in keeping all kinds of food fresh. The campaign is not only very creative, but also very pleasing to the eyes.
I really like the transformer theme here: The lobster made out of red meat, the green vegetable fish and the crab made out of grapes and other fruits.
It was created by advertising agency Linksus in Beijing, China, with Polar Qiao as creative director and art direction also by Polar Qiao as well as Luo Ze, Huo Quansheng and Jing Youjia.
Copywriter: Liu Danqing
Photographers: Wang Qiang, Hui Jing
Published: October 2008