At Tramp Lamps you can find some of the most unique lamps you've ever seen.... because they're all made of vintage lingerie! Prices for tramp lamps range around $150, but you'll be the only person you know with such innovative lighting. Tramp Lamps have been featured in a dozen major newspapers, so we'll see if the style starts to take off...
Implications - Consumers love seeing familiar objects being used in foreign contexts. This is because there's a built-in psychological relationship between the customer and the product. As such, products that are re-inventions of existing products do exceedingly well because consumers love seeing novel utilities applied to conventional objects such as these Tramp Lamps.
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