Joongho Choi Creates Traditional Asian Lighting With a Twist
Yoon Sui Yin — June 16, 2009 — Art & Design
References: thedesignblog.org & joonghochoi
Korean designer, Joongho Choi, has designed a modern re-interpretation of traditional Korean lanterns called Chorong.
Chorong comes in 2 versions: one with traditional light bulbs, and the other with LED. As a hanging light it can direct the light by pivoting on the pole, or can be held by hand, or can hang down on a fixed metal pole. The Chorong by Joongho Choi lets you decide how traditional or modern you want to be.
Chorong comes in 2 versions: one with traditional light bulbs, and the other with LED. As a hanging light it can direct the light by pivoting on the pole, or can be held by hand, or can hang down on a fixed metal pole. The Chorong by Joongho Choi lets you decide how traditional or modern you want to be.
Trend Themes
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Modern Traditionalism — Opportunity to create modern designs that incorporate traditional elements.
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Adaptive Lighting — Opportunity to create lighting solutions that are versatile and can be used in various settings.
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Sustainable Materials — Opportunity to incorporate sustainable materials into traditional designs, creating environmentally conscious products.
Industry Implications
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Lighting — Opportunity for lighting companies to create new designs that are more versatile and sustainable.
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Home Decor — Opportunity for home decor companies to create modern designs that incorporate traditional elements.
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Artisan Crafts — Opportunity for artisan craft companies to expand their market by creating contemporary designs that incorporate their traditional craft techniques.
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