Taking inspiration from the Porsche Sport Driving School in Hockenheimring, Germany, which was first launched more than 40 years ago, the Porsche Track Experience is now hosted in more than 16 countries, where the luxury auto brand has set up driving programs for sportscar enthusiasts of all skill levels.
Launching in Canada in 2017, the Track Experience is located just outside the city of Toronto, where drivers can enroll in four programs that are tailored to different skill levels: Warm-Up, Precision, Performance, and Master. Each program is led by certified Porsche-trained professional instructors, who take participants through a series of exercises to get them more comfortable behind the wheel.
In each program, students will be able to experience an array of the brand's premium vehicles, including the 911 Carrera S and 4S, 718 Spyder and Cayman GT4, and the Taycan Turbo and Turbo S—Porsche's powerful all-electric vehicle.
Depending on their familiarity with the brand's sportscars, participants can start their training with either the half-day Warm-Up or the one-day Precision program. In addition to receiving a breakdown on proper handling and road safety, students will have the chance to complete laps on the track—where they'll really get an idea of the sportscars' precise handling and power.
After successfully completing the Precision program, students can enroll in the Performance and Master programs, both of which run over the course of two days. Here, instructors will increase the pace on the track, challenging participants to perfect their skills while always maintaining proper technique. Should they complete these levels, students can progress onto Porsche's Masters RS program, or take advantage of the brand's Ice Experience, which allows them to master sports driving in winter conditions.
Those interested in enrolling in the Porsche Track Experience can do so by registering online. The brand is set to host a series of training programs for its Canadian school throughout October 2020, which are currently open for registration while spaces last.
Image Credit: Porsche
What Makes This Trend Stand Out
- Luxury Driving Programs
- Luxury auto brands can create driving programs to offer sportscar enthusiasts of all skill levels an opportunity to experience their premium vehicles.
- Certified Professional Instructors
- Certified, brand-trained professional instructors could be leveraged by luxury auto brands to lead driving programs and ensure customer satisfaction.
- Winter Sports Driving Experience
- Driving programs that offer winter sports experiences could be developed for customers interested in developing their driving skills in icy conditions.
Sectors Adopting This
- Luxury Auto
- Luxury auto brands could use driving programs to introduce potential customers to their premium cars and generate brand awareness.
- Professional Training
- Professional training institutes can use these driving programs as an example of a training course structure for customers interested in a career in professional sports driving.
- Tourism
- Tourism industries could partner with luxury auto brands to create driving programs as an experiential offering that attracts high-end tourists and driving enthusiasts alike.
