A new generation of drinkers is reaching for spritzes not just for their light, bubbly refreshment but for functional benefits built-in, like TRACES' Vita Spritz, the UK's first spirit-based canned cocktail infused with a full spectrum of vitamins and minerals. This certified vegan, vitamin-rich canned cocktail boasts a long list of functional additions, plus it comes in at just 88 kcal per can, making Vita Spritz one of the lighter-calorie canned cocktails available in the UK.
Sipping the blackberry-açaí variety (which comes in at 5.5% ABV) delivers a premium ready-to-drink experience, stacked with meaningful amounts of essential vitamins and minerals like B Vitamins for energy, Vitamin C for immune system support, magnesium for muscle function, and zinc for overall well-being, plus biotin for lustrous hair, skin and nails, and more.
What's Driving This Trend
- Functional Alcohol
- Alcoholic beverages with added vitamins, minerals, and wellness cues create space for hybrid products that blur indulgence with perceived health support.
- Low-calorie Cocktails
- Lower-calorie canned cocktails are reshaping premium ready-to-drink formats by aligning moderation, convenience, and flavor-forward drinking occasions.
- Wellness-infused Socializing
- Social drinking occasions are being reframed through products that pair cocktail culture with beauty, energy, and immunity-related benefit claims.
Who This Affects Most
- Ready-to-drink Beverages
- Canned cocktail brands can differentiate through functional formulations that elevate convenience beyond portability and taste.
- Alcoholic Beverages
- The spirits sector is seeing new crossover potential as wellness-oriented ingredients enter categories traditionally defined by flavor and ABV.
- Health and Wellness
- Wellness positioning is expanding into adult beverage formats, opening category adjacency between supplements, lifestyle branding, and social consumption.
