Casio is continuing to expand its TR series with its newest release, the TR Mini, which takes the form of a dedicated selfie camera that's disguised as a makeup compact.
The $500 selfie-specific camera is targeted at young women in China, offering features such as built-in LED lights to illuminate one's face, as well as different modes like Sculp, Slim and Makeup. Like a smartphone, the device boasts a touchscreen and the ability to easily send captured images to one's mobile device via Bluetooth for seamless sharing on social media.
Although a smartphone is the go-to selfie-taking gadget of choice for the majority of consumers, cameras that have been expressly designed for the purpose of taking selfies are valued by young social media users who literally want to present themselves in the best light.
What's Driving This Trend
- Selfie-specific Cameras
- The trend of dedicated selfie cameras offers opportunities for disruptive innovation in the consumer electronics industry.
- Disguised Tech Devices
- The trend of designing tech devices as everyday objects opens up disruptive innovation opportunities in the fashion and beauty industry.
- Enhanced Social Media Sharing
- The trend of seamless image sharing to mobile devices presents disruptive innovation possibilities for social media platforms and app development.
Who This Affects Most
- Consumer Electronics
- The consumer electronics industry can explore disruptive innovation in creating innovative selfie-specific cameras.
- Fashion and Beauty
- The fashion and beauty industry can tap into the opportunity of designing tech devices that are disguised as everyday objects.
- Social Media
- The social media industry can leverage the trend of enhanced image sharing to develop new features and functionalities.
