Connected Energy-Monitoring Smart Plugs

The TP-Link Kasa Smart Plug Mini is HomeKit-Enabled

The TP-Link Kasa Smart Plug Mini is a new connected electricity outlet accessory for consumers looking to take more control over their home, monitor energy usage and more.

The connected plugs offer support for Apple HomeKit to work seamlessly with iOS devices and will deliver real-time insights into how music energy is being used. The plugs will also provide historical power consumption information, while also offering users the ability to turn power on and off from anywhere.

The TP-Link Kasa Smart Plug Mini is value-focused with a price point of $12.50 each and four-packs priced at $49.99. The product enables consumers to incorporate connected capabilities into their home with existing equipment and technology products instead of requiring them to perform costly upgrades.

Connected Smart Plugs
Smart plugs like TP-Link Kasa Smart Plug Mini offer a new way for consumers to take control of their homes and monitor energy usage.
Home Energy Monitoring
Real-time and historical insights provided by connected smart plugs offer an opportunity for businesses to facilitate home energy monitoring and management solutions.
Value-focused Energy Management
The TP-Link Kasa Smart Plug Mini's affordable price point presents opportunities for businesses to offer value-focused energy management solutions to a wider range of customers.

Who This Affects Most

Smart Home Technology
Connected smart plugs and home energy monitoring present opportunities for businesses in the smart home technology industry to offer innovative solutions.
Energy Management
The insights provided by connected smart plugs offer opportunities for businesses in the energy management industry to develop new services and products.
Retail
The TP-Link Kasa Smart Plug Mini's affordable price point presents opportunities for businesses in the retail industry to offer cost-effective energy management solutions to customers.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 9%
Freshness 13%