Toys R Us is taking a greener approach to appeal to environmentally conscious customers with a launch of a new eco-friendly line of toys. To mark their Earth Day launch, they've also recreated their logo.
The line will include items like unprocessed wood toy and dolls made of untreated organic cotton, all coloured with natural dyes.
The new logo will feature the brand name, but will feature a reversed letter "R" which will be in green. The packaging, which is at least 70% recycled, is all earth tones, and will feature the image of a leaf surrounded by text that reads, "Recycle, Renew, Reuse, Re-think."