Check out those gold teeth grills on the pony! I'm loving this fun 2009 Toyota Matrix ad campaign for the Canadian Prairie Toyota Dealers.
Created by Venture Communications, Toronto, the print ads showcase the arrival of the urban-inspired, 2009 Toyota Matrix to the Prairies. In order to do that, they have some pretty gangster looking animals. In addition to the pony with the pimped out teeth, we have a cow with a band-aid on its cheek, and a sheep with a gangster comb on its head. The cow and sheep play the role very well, with a cold and mean stare into the camera.
I like the art direction which reflects both the urban characteristics of the car and vibe of the Canadian Prairie region.
The creative team includes directors Jon Mychajlyszyn & Art Director Brad Van Schaik, copywriter Klint Davies and graphic designer Marcelle Faucher.