For this LEGO print ad campaign, they have chosen the slogan, “Making History.†Never has a motto rang more true. LEGO has not only been making history as an uber-successful toy manufacturer for many years, but has also literally made history by re-creating historical events in these ads.
Using nothing but LEGO, the company re-creates the Brandenburg Gate, Ali's prized fight and the Tienanmen Square protests.
LEGO has done nothing but continually make history.
Implications - Products that boast both educational and entertaining qualities will be perceived in a very favorable way by the parent clientele. Parents will invest in products that offer amusing and beneficial qualities.
What's Driving This Trend
- Historical Re-creations
- Companies can capitalize on the trend of creating historical re-creations using their products to attract consumer interest and create a unique marketing campaign.
- Educational Entertainment
- The combination of educational and entertaining qualities in products will be highly sought after, presenting opportunities for businesses to develop innovative and engaging educational toys.
- Brand Advertising with Nostalgia
- Utilizing nostalgic brand advertising, such as recreating historical events, can be a powerful way for businesses to connect with consumers on an emotional level and create memorable branding experiences.
Who This Affects Most
- Toy Manufacturing
- The toy manufacturing industry can explore the use of historical re-creations in their products to attract customers and provide a unique selling point in a competitive market.
- Education
- The education industry can embrace the trend of educational entertainment by developing interactive learning materials and tools that blend fun and educational content to enhance learning experiences.
- Advertising and Marketing
- The advertising and marketing industry can leverage the power of nostalgia and historical re-creations to create compelling brand campaigns that resonate with consumers and leave a lasting impact.
