Tower 28 Expanded Its Best-Selling Lip Gloss
Ellen Smith — September 1, 2020 — Fashion
References: tower28beauty & hypebae
Due to its nourishing and moisturizing properties, Tower 28's Shineon Milky Lip Jelly became a quick hit amongst consumers. Now, the brand has expanded the color options, offering the must-have gloss in four shades.
The new color offerings include cashew, oat, almond and coconut, with each one drawing inspiration from milk alternatives that the brand's owner loves so deeply. In a press release, the brand's founder Amy Liu said, "ShineOn Milky Lip Jelly is inspired by my love of alternative milk since I can’t drink dairy...It’s everything you love about lip gloss – shine, comfort and color – but healthy and now in nude, opaque shades.”
The product doesn't contain any ingredients that act as irritants.
Image Credit: Tower 28
The new color offerings include cashew, oat, almond and coconut, with each one drawing inspiration from milk alternatives that the brand's owner loves so deeply. In a press release, the brand's founder Amy Liu said, "ShineOn Milky Lip Jelly is inspired by my love of alternative milk since I can’t drink dairy...It’s everything you love about lip gloss – shine, comfort and color – but healthy and now in nude, opaque shades.”
The product doesn't contain any ingredients that act as irritants.
Image Credit: Tower 28
Trend Themes
1. Nourishing Lip Products - The success of Tower 28's Milk-Inspired Lip Jelly highlights the trend of consumers seeking lip products with nourishing and moisturizing properties.
2. Expansion of Color Options - Tower 28's decision to expand the color options for the ShineOn Milky Lip Jelly reflects the trend of brands offering a wider range of shades to cater to diverse consumer preferences.
3. Alternative Milk-inspired Products - Tower 28's use of alternative milk as inspiration for their lip jelly taps into the trend of incorporating non-dairy ingredients into beauty and personal care products.
Industry Implications
1. Beauty and Personal Care - The success of Tower 28's Milk-Inspired Lip Jelly in providing nourishing and moisturizing lip gloss creates disruptive innovation opportunities for the beauty and personal care industry to develop more innovative and health-focused lip products.
2. Fashion and Cosmetics - The expansion of color options for lip products, as seen in Tower 28's ShineOn Milky Lip Jelly, presents disruptive innovation opportunities for the fashion and cosmetics industry to meet the demand for more inclusive and diverse shade ranges.
3. Food and Beverage - Tower 28's use of alternative milk as inspiration for their lip jelly opens up disruptive innovation opportunities for the food and beverage industry to create unique and innovative non-dairy products that can be used in both nourishing lip products and other beauty applications.
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