Amazon Launched a Premium Spirit Brand in the UK Called Tovess
Grace Mahas — October 21, 2019 — Business
References: amazon & beveragedaily
eCommerce giant Amazon recently launched its first premium spirit brand in the UK called Tovess. So far the range consists of the Tovess Single Batch Crafted Dry Gin -- a premium dry gin that suitable for vegans and vegetarians, however, the brand plans to expand its portfolio shortly.
The Tovess Single Batch Crafted Dry Gin is described as a 'well-balanced gin... created using a sophisticated blend of botanical ingredients, infused with individually distilled lime and grapefruit peels, giving it fruity notes and a smooth Mediterranean taste." The premium gin is distilled near Birmingham using copper pot stills for production.
The Tovess Single Batch Crafted Dry Gin can be purchased online at amazon.co.uk for £24.99 and is available in the UK, France, and German.
The Tovess Single Batch Crafted Dry Gin is described as a 'well-balanced gin... created using a sophisticated blend of botanical ingredients, infused with individually distilled lime and grapefruit peels, giving it fruity notes and a smooth Mediterranean taste." The premium gin is distilled near Birmingham using copper pot stills for production.
The Tovess Single Batch Crafted Dry Gin can be purchased online at amazon.co.uk for £24.99 and is available in the UK, France, and German.
Trend Themes
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Ecommerce Private Label Spirits — The trend of eCommerce giants creating private label spirit brands for increased customer loyalty and potential market disruption.
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Craft Spirits in Retail — The trend of retailers offering craft spirits as a way to enter the growing craft spirits market and differentiate from mass-produced products.
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Online Beverage Retail — The trend of consumers purchasing their alcoholic beverages online, opening opportunities for innovation in the online beverage retail industry.
Industry Implications
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Alcoholic Beverage Manufacturing — New opportunities for innovative craft and premium spirits in the alcoholic beverage manufacturing industry as eCommerce giants enter the space.
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Ecommerce Retail — eCommerce retail industry players are presented with the opportunity to expand into new markets and enhance customer loyalty through private label premium spirits.
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Logistics and Delivery — New opportunities for logistics and delivery services to support the growth of the online beverage retail industry and meet increased consumer demand for home delivery.
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