This year, Bell Helmets launched a new Tour de France helmet for cyclists that doesn't force riders to choose between speed or comfort. Usually picking a helmet means a cyclist will be sacrificing either airflow or aerodynamics, but instead of focusing on just the external components of the helmet, the Star Pro was designed from the inside out. Now, Bell Helmets has what it calls "The fastest helmet on the market when compared to other very well-known aero competitors."
The helmet has features like the Thermanator for measuring head dissipation, a magnetic shield and a Float Fit System for a better fit. The Star Pro comes in three different sizes and six colors, including high-visibility varieties.
What's Driving This Trend
- Aerodynamics in Sports
- Disruptive innovation opportunities lie in developing helmets and other sports gear that prioritize both aerodynamics and comfort, providing athletes with optimal performance and protection.
- Internal Design for Performance
- By focusing on the internal components of products, companies can create innovative designs that enhance performance while maintaining functionality.
- Personalized Fit Technology
- The integration of technologies like the Float Fit System allows for customized and comfortable fits, catering to individual athletes' needs and preferences.
Who This Affects Most
- Sporting Goods
- Companies in the sporting goods industry can explore the development of aerodynamic products that prioritize both speed and comfort, providing a competitive edge to athletes.
- Safety Equipment
- Companies specializing in safety equipment can incorporate innovative features like the Thermanator to enhance head dissipation and improve overall protection for athletes.
- Fashion and Accessories
- Fashion and accessory industries can explore the integration of high-visibility varieties and color options in their product offerings, catering to the preferences of cyclists and outdoor enthusiasts.
