The Colorescience Total Protection No-Show Mineral SPF 50 Sunscreen is being launched just in time for the warm weather months to provide consumers with an easy way to stay protected from UV rays.
The sunscreen is formulated with a non-nano zinc oxide that boasts a consistent particle size to prevent it from leaving a white cast on the skin like many other mineral varieties on the market. The untinted sunscreen is water and sweat-resistant for 40-minutes , and protects against UVA/UVB, blue light, infrared radiation and pollution.
The Colorescience Total Protection No-Show Mineral SPF 50 Sunscreen has a lightweight, milky texture that's as easy as possible to apply to the skin. The sunscreen also provides barrier-boosting hydration for skincare-like properties.
What Makes This Trend Stand Out
- No-show Mineral Sunscreens
- Non-nano zinc oxide is disrupting the mineral sunscreen market with formulations that prevent white cast and offer skincare-like properties.
- UV Protective Skincare
- Products that protect against multiple types of UV radiation, blue light, infrared radiation, and pollution are changing the sunscreen and skincare space.
- Water & Sweat-resistant Sunscreens
- Sunscreens that are resistant to water and sweat for extended periods are driving innovation for outdoor activities and sports.
Sectors Adopting This
- Beauty & Skincare
- Beauty and skincare companies are creating innovative UV protective products that incorporate non-nano zinc oxide and barrier-boosting hydration for all skin types.
- Outdoor Sports & Activities
- Outdoor sports and activities industries are leaning towards water and sweat-resistant sunscreens to cater to the needs of their target consumers.
- Technology & Light Control
- Industries that involve technology and light control like eyewear and computer screen manufacturers are innovating to counter the harmful effects of blue light and infrared radiation on the skin.
