Kim Jones Joins Nike to Give the Air Max 95 a Total Orange Colorway
Kim Jones works in collaboration with Nike once again as the two turn their attention to the signature Air Max 95 silhouette and adorn it in a Total Orange colorway. The British designer channels his expertise of streetwear culture and translates that on the sporty design.
The upper features paneling accents that are inspired by human anatomy, done in a gray hue and has a Morse code-reminiscent detail of black dashes and dots. This detail meets a contrasting element with a white toe cap and small Swooshes in black for a touch of branding. The white mudguard showcases Jones' name as a nod to the designer's contribution to the chunky sneaker model this winter season.
Image Credit: Nike
The upper features paneling accents that are inspired by human anatomy, done in a gray hue and has a Morse code-reminiscent detail of black dashes and dots. This detail meets a contrasting element with a white toe cap and small Swooshes in black for a touch of branding. The white mudguard showcases Jones' name as a nod to the designer's contribution to the chunky sneaker model this winter season.
Image Credit: Nike
Trend Themes
1. Chunky Sneaker Resurgence - Opportunity for brands to capitalize on the growing popularity of chunky sneakers and collaborate with designers for unique colorways.
2. Anatomical Design Influences - Potential for incorporating human anatomy-inspired paneling accents into various products beyond footwear, such as clothing or accessories.
3. Streetwear X Sportswear Fusion - Disruptive innovation opportunity in merging elements of streetwear culture with sporty designs to create fashion-forward products.
Industry Implications
1. Footwear - Footwear brands can explore collaborations with designers to create unique colorways and design elements for sneaker models.
2. Fashion - Fashion brands can incorporate paneling accents inspired by human anatomy into clothing or accessories to create visually intriguing designs.
3. Sportswear - Sportswear brands can leverage the fusion of streetwear and sporty designs to create fashion-forward activewear collections.
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