Toshiba released this limited edition of its luxury phones called the "Cosmic Shiner". The Cosmic, a FanFun 815T model, is blinged out with diamonds and only 1,000 sets will be released to a very select crowd.
These customers will be chosen through a special, invitation-only scheme which involves purchasing a magazine with special ID codes that will initiate the credit-card only purchase.
I don't think most of us need to lose any sleep over the release date of the Cosmic Shiner. The cell phone features custom designs by Kansai Yamamoto which include a personalized handmade lacquer box. The price of the Cosmic Shiner is $4000.
What Makes This Trend Stand Out
- Limited Edition Luxury Phones
- Disruptive innovation opportunity: Create personalized limited edition luxury phones targeted at a select crowd through unique purchasing schemes.
- Exclusive Invitation-only Purchasing
- Disruptive innovation opportunity: Implement invitation-only purchasing systems with special ID codes to create exclusivity and enhance customer experience.
- Blinged-out Diamond Phones
- Disruptive innovation opportunity: Design and release blinged-out diamond phones as high-end luxury accessories.
Sectors Adopting This
- Luxury Mobile Phone Industry
- Disruptive innovation opportunity: Capitalize on the growing demand for luxury mobile phones by creating unique and exclusive offerings.
- Magazine Publishing Industry
- Disruptive innovation opportunity: Collaborate with magazines to create purchasing schemes with special ID codes to drive sales and engagement.
- Premium Accessories Industry
- Disruptive innovation opportunity: Develop and market high-end premium accessories, such as personalized lacquer boxes, to enhance the luxury phone experience.
