The Tory Birch Resort 2013 Collection is ready to take a chic travel vacation to a far off destination. The American fashion designer Tory Birch created this collection after being inspired by her recent trip to the Amalfi Coast. With Birch's signature style being preppy bohemian it is no wonder this easy-to-wear collection is so perfect for the beach-bound fashionista.
The collection's color palette takes a dip in the water with various shades of blue being complimented by pops of white and beige. This color combination is a great way to draw attention to golden-bronzed skin sparkling in the sun. Birch's accessories also include the beach theme including seashell headbands and woven straw basket bags, furthering the sophisticated surfer girl vibe.
Why This Trend Is Growing
- Preppy Bohemian Fashion
- Disruptive innovation opportunity: Create a line of preppy bohemian clothing that combines effortless style with high-quality materials for the chic beach-goer.
- Beach-inspired Accessories
- Disruptive innovation opportunity: Develop a range of beach-themed accessories, like seashell headbands and woven straw bags, that add a touch of sophistication to beachwear.
- Blue Color Palette
- Disruptive innovation opportunity: Introduce a line of clothing with a blue color palette that complements golden-bronzed skin and captures the essence of a beach getaway.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Launch an online fashion retail platform that curates preppy bohemian beachwear collections from various designers.
- Accessories Manufacturing
- Disruptive innovation opportunity: Establish a sustainable accessories manufacturing company specializing in beach-inspired products made from eco-friendly materials.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Create a line of cosmetics specifically formulated to enhance golden-bronzed skin tones, catering to beach-loving individuals.
