It might be a slight exaggeration to say that the entire city of Toronto is rapper Drake's personal fan club -- but after seeing this Toronto Symphony Orchestra cover of 'Know Yourself,' it would be hard to completely disagree.
As part of the Polaris Prize awards gala, each nominee on the prize shortlist either performed live or was honored with a musical tribute. In honor of the beloved Canadian musician, the Toronto Symphony Orchestra performed this full orchestral cover of 'Know Yourself.' The track originally appeared on Drake's 2015 album 'If You're Reading This It's Too Late.' The moving Toronto Symphony Orchestra classical rendition paid tribute to the former Degrassi star as only his home city could.
Creative, genre-bending covers often make big waves on the Internet, and are used to great effect in everything from ad campaigns to movie soundtracks.
What's Driving This Trend
- Creative Cover Performances
- There is a growing trend of musicians and orchestras creating innovative and genre-bending covers of popular songs, which can be utilized for marketing and entertainment purposes.
- Fusion of Classical and Popular Music
- The convergence of classical and popular music through orchestral rap covers presents unique opportunities for collaborations and performances that can attract diverse audiences.
- Digital Promotion of Covers
- Covers, like the orchestral rap covers, can go viral on the Internet, becoming powerful marketing tools that can be leveraged by brands or artists for online promotions and campaigns.
Who This Affects Most
- Music Entertainment
- The music entertainment industry can explore new collaborations between orchestras and popular musicians to create captivating cover performances for concerts, festivals, and digital platforms.
- Marketing and Advertising
- Brands can tap into the trend of creative cover performances to create captivating ad campaigns that resonate with audiences and generate brand awareness.
- Digital Media and Streaming Platforms
- Digital media and streaming platforms can capitalize on the popularity of viral covers by featuring them on their platforms, boosting user engagement and attracting new subscribers.
