References: trendhunter
A few decades ago, helmets were rarely seen, except for on extreme athletes or the overly fearful. Today, we've realized the importance of protecting our skulls, and many countries have enforced mandatory helmet laws for cyclists. Speaking to this are a wide range of helmets, available in a range of innovative designs.
We've seen aesthetically pleasing helmet covers, eco-friendly bamboo caps, helmets for clumsy toddlers, and helmets with supplementary functionality like wireless technology. There are even helmets out there with no safety features at all, like the luxury scalp massager. Creative marketers caught onto the trend, and made an attempt at "headvertising."
Check out Trend Hunter's collection of the top 11 innovations in helmets.
We've seen aesthetically pleasing helmet covers, eco-friendly bamboo caps, helmets for clumsy toddlers, and helmets with supplementary functionality like wireless technology. There are even helmets out there with no safety features at all, like the luxury scalp massager. Creative marketers caught onto the trend, and made an attempt at "headvertising."
Check out Trend Hunter's collection of the top 11 innovations in helmets.
Trend Themes
1. Aesthetically-pleasing Helmet Covers - Disruptive innovation opportunity: Develop customizable helmet covers that allow users to express their personal style while maintaining safety.
2. Eco-friendly Bamboo Caps - Disruptive innovation opportunity: Create biodegradable helmets made from sustainable materials to appeal to environmentally-conscious consumers.
3. Helmets with Supplementary Functionality - Disruptive innovation opportunity: Integrate advanced technologies, such as augmented reality or health monitoring features, into helmets to provide additional value to users.
Industry Implications
1. Cycling Equipment - Disruptive innovation opportunity: Redesign traditional helmets to be more lightweight, comfortable, and fashionable to attract more cyclists and promote safety.
2. Children's Products - Disruptive innovation opportunity: Design helmets specifically for young children that are not only protective but also fun and engaging to encourage helmet usage from an early age.
3. Sports and Outdoor Recreation - Disruptive innovation opportunity: Incorporate smart features into helmets for outdoor activities, such as GPS tracking or communication capabilities, to enhance safety and convenience for users.
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