Water-Ready Footwear Capsules

Merrell 1TRL's Too Good to Get Wet Pack Spotlights Functional Shoes

Merrell 1TRL introduces a new construction approach to the notable Hydro Moc sandal silhouette in the new 'Too Good to Get Wet' pack of footwear. The new capsule offers four iterations of the silhouette: starting off with a lilac colorway, followed by a cream option, then a brighter mint colorway, and finally a peach color option.

Notably, all four designs are complete with a marbled design language that has been applied to reference the look and visible reflection of water. The shoes are made from a single-density injected mold unit and features perforated details that are functioning as drainage holes. It also features a strap and deep lugs at the outsole for functional and practical reasons.

Image Credit: Merrell 1TRL

Water-proof Footwear
Opportunity to develop functional and fashionable waterproof footwear for outdoor activities.
Marbled Design Language
Opportunity to integrate marbled design language in other products for visual appeal and reflection of natural elements.
Single-density Mold Unit
Opportunity to create durable and lightweight products with a single-density injected mold unit construction approach.

Sectors Adopting This

Outdoor Apparel and Accessories
Opportunity for outdoor apparel and accessories companies to incorporate water-proof technology and marbled design language into their products.
Athletic Wear
Opportunity for athletic wear companies to develop water-resistant footwear for sports and outdoor activities.
Architecture & Interior Design
Opportunity for architecture and interior design industries to incorporate marbled design language for modern and nature-inspired aesthetic.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 19%
Freshness 11%