What do you get when you mix rap music and shoes? A whole lot of awesome, that’s what! British rap sensation Dizzee Rascal and desginer Ben Drury have joined forces to rock our worlds with the ‘Tongue n Cheek’ Air Max 90.
Named after Dizzee Rascal’s upcoming album ‘Tongue in Cheek,’ these shoes are fierce. Constructed out of an off-white suede and with see-through soles, the ‘Tongue n Cheek’ Air Max 90 has the words tongue and cheek embroidered on the shoes, in case you didn’t get the point earlier.
Why This Trend Is Growing
- Rap-music Collaboration
- Collaborations between musicians and designers to create unique and trendy footwear.
- Artist-inspired Sneakers
- Sneakers designed in collaboration with popular artists, resulting in creative and eye-catching designs.
- Personalized Branding
- Footwear that features personalized branding, such as embroidered messages or album titles.
Industries Being Reshaped
- Fashion
- The fashion industry can explore collaborations between musicians and designers to create innovative and marketable products.
- Music
- The music industry can leverage artist collaborations to expand their brand and engage with fans in new and exciting ways.
- Sportswear
- Sportswear brands can incorporate personalized branding elements into their footwear to appeal to consumers seeking unique and customizable products.
