Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Tommy Ton Photographs Couture Couples in Urban Areas

 - Jul 6, 2011
References: jakandjil & honestlywtf
This superb series by photographer Tommy Ton proves that facial expressions aren't the only way to convey meaning through imagery.

Tommy Ton chose to focus on couples for this candid collection; he was tasked with displaying both men and women's fashion wear in a single image. Instead of making their genders obvious by photographing their whole bodies, Ton instead captured their feet and occasionally their torsos. The viewers can see the contrast between the feminine and masculine fashions and statures, leading them to be very visually stimulated.

Tommy Ton explores gender-specific fashions with his candid coupletography.

Implications - Consumers are tired of traditional advertising methods as their presence in society is overwhelming. They instead notice ads that are appealing for their simple and clean designs, as they are easier to read. Companies striving to appeal to their target markets should incorporate simplistic images into their marketing campaigns.