Veer is an online retail platform that offers consumers stylish tomboy fashion that can be worn on either a male or female frame. The store takes gender completely out of the shopping equation by creating a variety of clothing options that are designed to look flattering on either sexes.
Veer was put together by Allie Leepson and Jenny McClary as a way to offer shoppers who are gender-ambiguous or interested in wearing the opposite sex's clothing better shopping options. The online boutique features a collection of simplistic coats, button-up blouses and boxy sweater designs that come specifically in white, black and gray color hues. The fit of the garments vary depending on the individual's body size and frame.
What Makes This Trend Stand Out
- Gender-fluid Fashion
- Fashion brands can capitalize on designing gender-neutral clothing options that can be worn by individuals of any gender.
- Inclusive Clothing Lines
- Incorporating gender-neutral clothing designs into established clothing brands can attract a larger demographic of shoppers who are looking for more diverse options.
- Customizable Clothing
- Retailers can explore customizable clothing options that can be designed to fit an individual's body size and shape for a more personalized shopping experience.
Sectors Adopting This
- Online Retail
- Online retail platforms can offer a wider range of gender-neutral clothing options to reach a larger audience of customers.
- Fashion and Apparel
- Incorporating gender-neutral clothing options into fashion and apparel lines can attract shoppers who are looking for more inclusive and diverse options.
- Body Positive Fashion
- Designers can create clothing that embraces all body types and shapes, regardless of gender identification.
