This new music video by Tom Vek for his latest single ‘Aroused’ features hip, sexy, model-type youths dancing and posing while smoking cigarettes in a way that effectively glamorizes the vice as a cool habit instead of a dirty one.
The video is meant to serve as a reflection of the fashion industry, which relies heavily on the use of casual smoking imagery to sell its goods and use cigarette smoking as a way of branding sex and coolness. Whether or not that message comes across in this video is up to the viewer to decide. Smoking still remains to be one of society’s most controversial issues, especially when the marketing is aimed at youth, so who knows what the reactions to this music video may in the coming weeks. One thing is for sure, lighting up has never looked as cool as it does in this video from Tom Vek.