Tom Brady, the former Patriots quarterback, partnered with Jens Grede and designer Dao-Yi Chow to launch a new clothing line. Brady, the eponymous range of men's activewear includes training clothes and casual wear for men. The quarterback has previous experience in the fashion space; however, this is his first try at developing a brand from scratch.
Consumers can shop the collection in December through Tom Brady's online store. The brand is set to launch two collections, Train and Live. The Train collection offers customers a range of activewear with advanced fabrications. The Live collection includes casual wear for everyday use. Both collections support sustainable practices and are geared towards optimal performance on and off the field, as the Brady brand explains.
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