The Tod's Italian Style Book gathers together portraits of Italian men at their most refined. These gentlemen wear classy suits and are all about the polished look that defines classic Italian style. The portraits in the collection were curated by Donatella Sartorio and edited by Skira Editore. The style of the book should be considered less street style, and more weekend family estate photography.
The book features "elegant Italian Men with the ability of combining good taste and ethics, modernity and tradition, beauty and competence." Along with the book, Tod's is also releasing a free app, which contains extra material. So, if you are one who appreciates refined European style, you should pick up this book to sit on your coffee table, or pick up the app to sit on your iPad home screen.
Why This Trend Is Growing
- Classy Italian Style
- Disruptive innovation opportunity: Create a fashion brand that offers a modern twist on classic Italian style, catering to the refined tastes of business professionals.
- Curated Portraits
- Disruptive innovation opportunity: Develop a platform or service that allows individuals to create their own curated collection of personalized portraits, providing a unique way to capture and celebrate personal style.
- Interactive Fashion Content
- Disruptive innovation opportunity: Build a digital platform that combines fashion publications with interactive elements, offering a more immersive and engaging experience for readers interested in style.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Explore sustainable fashion practices and develop innovative materials and manufacturing processes that align with the refined aesthetics of Italian style.
- Publishing
- Disruptive innovation opportunity: Create an online platform that connects photographers and collectors, facilitating the creation and sale of curated photo books featuring various themes, including fashion and style.
- Digital Media
- Disruptive innovation opportunity: Develop an augmented reality app that allows users to virtually try on different outfits or accessories inspired by classic Italian style, providing a virtual shopping experience.
