Sassy Spouse Memos

The 'To My Husband' Tumblr is a Lesson in Happy Matrimony

If the key to a happy relationship is communication, the 'To My Husband' Tumblr is definitely on to something. The blog is a compilation of tips and memos for a blissful marriage written by women to their future husbands. To hilarious site was created by anonymous advice blogger Coke Talk, known for her straight-forward, raw and sometimes raunchy way of speaking.

The posts on 'To My Husband' range from general life advice to more specific tips, like, "Gordon Ramsay -- Yeah, I know he’s got a face like a cauliflower. So what? He’s hot as f***, and I don’t have to explain my celebrity fantasy list to you."

Men and women will find the 'To My Husband' Tumblr entertaining, as it is both incredibly relatable at times, and outrageously daring and blunt at others.

Blunt Communication Tips
An opportunity for a startup to create a platform or service that provides a blunt communication tips service for couples.
Anonymous Advice Platforms
An opportunity for the development of anonymous advice platforms for married women to share their experiences with their partners.
Celebrity Fantasy Lists
A rise in the popularity of celebrity fantasy lists as people become more comfortable expressing their desires.

Industries Being Reshaped

Relationship Counseling
An opportunity for the marriage and relationship counseling industry to incorporate anonymous advice platforms into their services.
Content Creation
An opportunity for content creators to produce more online content centered around marriage and relationships.
Celebrity Endorsements
An opportunity for celebrities to embrace the trending popularity of celebrity fantasy lists and endorsements in their marketing strategies.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 42%
Freshness 8%