Cosmetic-Inspired Footwear

TKEES Sandals are Like Makeup for the Feet

Inspired by her love of walking barefoot in mind, designer Carly Burnett of TKEES footwear wanted to make a thong sandal that was comfortable enough to mimic this feeling, while taking an “easy, breezy, beautiful” approach to the label’s makeup-inspired design.

Soft hues, shimmering metallics, ombre blends and sophisticated neutrals create the perfect, summertime palette of pedicure-flattering slip-ons that are chic enough to wear in the evening, and effortlessly fitting for pretty, daytime looks. Because the brand was inspired by a passion for makeup color trends, TKEES styles are separated into lines named after every woman’s favorite beauty products.

Casually elegant, TKEES complement all of your Insta-worthy beauty routines with timeless style, primp pallets, and laidback luxury, giving you a new beauty toolkit to highlight any of your makeup moods.

Makeup-inspired Footwear
The trend of creating footwear inspired by the colors and designs of makeup offers disruptive innovation opportunities in the fashion and beauty industries.
Comfortable Thong Sandals
The trend of designing thong sandals that mimic the comfortable feeling of walking barefoot presents disruptive innovation opportunities in the footwear industry.
Pedicure-flattering Slip-ons
The trend of designing slip-on shoes in soft hues and metallics that are flattering to pedicures presents disruptive innovation opportunities in the fashion and beauty industries.

Where This Applies

Fashion
The fashion industry can explore disruptive innovation opportunities by incorporating makeup-inspired colors and designs into footwear.
Beauty
The beauty industry can partner with footwear brands to create collaborative products that combine makeup trends with comfortable and stylish thong sandals.
Footwear
The footwear industry can embrace the trend of creating pedicure-flattering slip-ons in order to offer a new, fashion-forward option to consumers.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 36%
Freshness 8%

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