Many style trends are not always practical, including the new phenomenon of folding your beanies to leave your ears exposed to the elements. To counter this, hilarious media company 'TinyHat_Skatelife' created Tiny Hats that are specifically meant to cover the tops of your ears to keep them warm. The Tiny Hats are available in three colorways including red, beige, and black. To get your hands on this avant-garde ear-sized beanies, you can direct message the brand on social media.
TinyHat_Skatelife is known for its comical memes surrounding skate culture in men and has built its brand around creating targetted products for this demographic. We can expect more humorous products from the brand that poke fun at skate culture.
Image Credit: @tinyhat_skatelife/Instagram
What's Driving This Trend
- Ear-covering Headwear
- Opportunity for fashion brands to create ear-covering accessories as a practical yet trendy alternative to exposing ears to the elements.
- Humorous Targeted Products
- Opportunity for companies to create humorous, niche products that resonate with a specific demographic.
- Social Media DM Sales
- Opportunity for brands to use social media as a direct channel for sales by enabling consumers to directly message brands.
Who This Affects Most
- Fashion
- Opportunity for fashion companies to capitalize on practical yet trendy headwear.
- Comedy
- Opportunity for comedy content creators to expand their brand by creating related products.
- E-commerce
- Opportunity for e-commerce companies to explore social media as a direct channel for sales.
