Compact sedans are losing popularity to their sub-subcompact sisters. Sales of the little darlings doubled in the first quarter of this year.
Sales of the Chevrolet Aveo were up 44%. Toyota Yaris, Honda Fit, Nissan Versa, and Hyundai Accent also showed big gains. Sales of larger compacts like Nissan Sentra, Ford Focus, and Honda Civic were down an average of 2.8%. Minis are most popular among younger, single drivers.
Implications - Modern society is centred around simplicity and convenience, and as a result, products across a variety of industries are downsizing. The smaller and more portable the product, the higher the consumption levels, as consumers are looking for products that complement their lifestyles.