A campaign for Brazilian paint retailer Tintas Verginia features band names gone horribly wrong. The print ads show various iconic bands being altered through a change in color. Bands like Pink Floyd were transformed into "Rose Floyd" while Black Sabbath was reimagined as "Gray Sabbath". Accompanying this grotesque visual is text stating “The wrong tone compromises the whole work. If you’re painting, consult our experts.”
Tintas Verginia's promotion was conceived by ad agency Verbal Communication in Brazil. The ads were built to target middle-aged music fans by shocking them. With the message that choosing the wrong paint can alter things irreparably, Verbal Communication effectively shows how essential Tintas Verginia's paint consulting services are no matter how small the project is.
What Makes This Trend Stand Out
- Color-disfigured Branding
- Brands across industries can leverage the shock factor of disfigured branding to highlight the importance of their services/products in protecting the integrity of the brand.
- Visual Metaphors for Conveying Service Importance
- Companies can use visual metaphors like disfigured branding as a tool to educate consumers on the importance of services/products offered by enterprises.
- Negative Advertising for Shock Factor
- Negative advertising techniques like disfigured branding can be adopted to grab consumers' attention and communicate the importance of products/services to avoid negative consequences.
Sectors Adopting This
- Paint/color Industry
- Companies in paint/color industry can adopt this trend to showcase the importance of color choices and promote their consultation services for clients.
- Advertising Industry
- Using disfigured branding can be an unconventional advertising strategy for companies to make their ads memorable and impactful.
- Brand Management/promotion Industry
- Brand management companies can adopt disfigured branding trend to showcase how a small mistake can alter brand image and promote their services for effective brand management.
