When "Everyday Matters", then "Today's the day to feel like a star" according to JCPenney's latest ad, entitled Life.
The video commercial shows seemingly ordinary people encounter situations from famous movies. Starting with window shopping on 5th Avenue, Audrey Hepburn-style, and ending with a woman who floats about New York with her umbrella, a la Mary Poppins, the commercial is an entertaining take on what would happen if you were placed in the situations central characters have been in classic movies.
It was created by Saatchi & Saatchi, New York.
Check it out!
Movie Spoofs for Marketing
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