Silky Sportswear

The Alexander Wang SS 2011 Collection is Flowing With Shine

The Alexander Wang SS 2011 collection is characterized by light, fluid layers and lifted with metallic accents.

The highlight was undoubtedly a lightweight zip-up jacket, rendered completely in the tin foil technique. Combining interesting shades of pastel and shiny metallics, the Alexander Wang SS 2011 collection is suitable for those fresh spring mornings in an urban city setting.

Implications - The sportswear-inspired collection looks super comfortable and casual. A lot of neutral colors are used, along with brighter shades such as the featured bright green that can be seen on both a jacket and pants. The shiny material adds a nice pop to outfits that would otherwise be quite basic. Alexander Wang's SS 2011 collection is definitely for daring fashionistas.

Fluid Sportswear
Opportunity to incorporate metallic accents and light, fluid layers in athletic clothing for a modern and fashion-forward look
Tin Foil Technique
Incorporating unique and attention-grabbing materials into clothing designs, breaking away from traditional fabrics
Bright Pastels
Using bright pastel shades in combination with metallics for a fun and edgy twist on traditional neutral sportswear colors

Sectors Adopting This

Athletic Clothing
Incorporating sleek and trendy designs into athletic clothing to appeal to fashion-conscious consumers
Fashion Design
Developing unique and attention-grabbing materials to incorporate into fashion designs
Textile Manufacturing
Creating new fabrics and materials for the fashion industry, challenging traditional textiles and providing innovative options
SCORE
2.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 42%
Freshness 8%