Time Flies in Man About Town Places Watches in a Retro Context

'Time Flies' in Man About Town is a muted, vintage-era watch editorial that features a clean-cut pilot wearing casual menswear and a series of classic-modern timepieces. Photographer Elisabeth Toll and stylist Claire Dhelens are the creatives behind the photo shoot, which appears in the Autumn/Winter 2010/2011 issue.

This watch editorial is particularly refreshing because it eschews the highly sexualized theme we've seen in past timepiece advertorials. Typically, watch ads feature oiled-up nude models writhing uncontrollably; this photo shoot, however, exudes class.

In its combination of muted photography with a fully-clothed model's manly, almost rugged poses, 'Time Flies' in Man About Town not only authentically showcases timepieces, but also reinforces the magazine's emphasis on real men. See more images from the editorial above.