Simplistic Spring Fashion Capsules

Tim Elkaim Shoots the New A.P.C. SS21 Collection

Parisian fashion label A.P.C. introduces its latest collection for the Spring/Summer 2021 season through a beautiful lookbook shot by the talented Tim Elkaim. The pieces are made for both men and women, inviting creative layering throughout the season. The designs are minimal and kept simple to ensure that all of the items are versatile.

This includes a selection of shirts, tailored goods, denim, footwear, jewelry, bags, and much more. The designs are timeless and true to the design language of A.P.C. Some of the most notable designs include the green tonal flannel wool shirt and the sweat pants to match. Another bold item is a new modern iteration of double denim tucking a shirt into a baggy pair of shorts.

Image Credit: Tim Elkaim

Versatile Spring Fashion
Opportunity to create fashion capsules that offer versatile and adaptable clothing options suitable for both men and women in the Spring/Summer season.
Minimalistic Design Language
Disruptive innovation opportunity to develop minimalist and timeless fashion collections that prioritize simplicity and versatility.
Creative Layering Techniques
Opportunity to explore and create new layering techniques that allow for creative combinations of clothing items for a unique and stylish look.

Who This Affects Most

Fashion Retail
Innovation opportunities to introduce and market fashion capsules with versatile clothing options to cater to the Spring/Summer season.
Design and Manufacturing
Disruptive innovation potential in developing manufacturing processes and design strategies that prioritize minimalistic and timeless fashion aesthetics.
Accessories and Footwear
Opportunity to design and create accessories and footwear that complement the minimalistic and versatile fashion capsules for the Spring/Summer season.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 8%
Freshness 9%