Restaurant-Quality Masalas

This Tikka Masala Recipe Replicates an Indian Restaurant Staple

Rather than hitting up an Indian restaurant, this authentic tikka masala recipe from Bon Appétit magazine is something that you can make at home. Thick and creamy tomato sauce, warming spices and soft bread are parts of what make this meal so comforting, but you don't have to be a pro to whip up an at-home version of this popular Indian takeout staple.

To make this recipe as true to restaurant quality as possible, it's worth hunting down exotic ingredients like ghee (a clarified butter, which you can also make on your own), pappadam and chutney. To prepare a proper chicken tikka masala feast, the main components are sautéed spinach, onion naan bread and a cilantro yogurt sauce. One of the best things about prepping this dish in your own kitchen is that you can always cut back on the spices if you're wary of the heat.

Homemade Indian Cuisine
Disruptive innovation opportunity: Create a line of easy-to-use spice blends and recipe kits for homemade Indian cuisine.
Convenience Cooking
Disruptive innovation opportunity: Develop ready-to-eat frozen meals inspired by restaurant-quality Indian masalas.
Ethnic Ingredient Accessibility
Disruptive innovation opportunity: Establish an online marketplace for hard-to-find ethnic ingredients, like ghee and pappadam, for home cooks.

Sectors Adopting This

Food Delivery
Disruptive innovation opportunity: Partner with Indian restaurants to offer their signature masalas for delivery and takeout.
Spice and Seasoning
Disruptive innovation opportunity: Create a line of gourmet spice blends specifically designed for Indian cuisine.
Online Grocery
Disruptive innovation opportunity: Launch an online grocery platform that specializes in offering a wide range of ethnic ingredients for home cooking.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 35%
Freshness 8%