Thoughtful fashion collections have seen a surge in popularity — from businesses switching to sustainable practices and eco-friendly resources to timeless small-batch designs that push the slow fashion agenda. 'Thought' is one such brand. Started by friends David and John in Australia, the label changed its name from 'Braintree Clothing' in 2017.
The fabrics include naturally grown and consciously sourced bamboo, cotton, wool, and hemp, as well as Tencel and modal as new techy additions. Alongside its thoughtful fashion designs, it is the brand's story that adds immense value. Thought emerged as and still is a small independent business with around 30 dedicated workers. Thanks to an incessant push for sustainability and a dedication to good design, the brand's thoughtful fashion collections are available in over 1,000 stores globally.