Third Floor Design is a hot boutique lingerie shop based in Vancouver, Canada. The designers, Tiffany Ho and Brenda Li create colorful, sexy designs which are starting to get international exposure. Style Hive writes, "Third Floor Design artistically blends sly whimsicality with complete comfort in a fun and sexy way. Their lingerie includes luxury fabrics and colors unconventional to underwear"
Implications - The seductive nature of lingerie has taken on a new, colorful look that's transforming the idea of sensuality. Brands are shifting towards friendlier images that are accessible and appropriate for all while maintaining a certain level of seductive appeal. With consumers looking for fresh ideas on a constant basis, companies should look to reinvent certain themes so that a new perspective can be provided for purchasers.