Athlete Oscar Pistorius is the face for the new Thierry Mugler A*Men fragrance. The commercial features the athlete running with prosthetic limbs in colorful speeds all to promote the brand's latest scent.
Oscar Pistorius has been running with artificial legs since his childhood, thus making an inspirational career. What the Thierry Mugler A*Men is able to promote is not only a scent, but also a motivational theme to invoke an emotional feeling.
Implications - It's heartening to see a major brand embrace such a positive message for its marketing. It would be fantastic to see more companies follow their example and use their advertisements as an opportunity to demonstrate humanity at its absolute best.
Why This Trend Is Growing
- Inspirational Marketing
- Opportunity for brands to use their advertisements to promote positive and uplifting messages.
- Humanity Showcase
- Brands highlighting the best of humanity in their marketing campaigns.
- Emotional Branding
- Creating an emotional connection with consumers through advertising.
Industries Being Reshaped
- Fragrance
- Using inspirational marketing to differentiate fragrance brands and connect with consumers.
- Athletic Wear
- Highlighting the inspirational stories of athletes in advertising to promote sportswear brands.
- Personal Care
- Using emotional branding to evoke positive feelings and create brand loyalty in the personal care industry.
