Athlete Oscar Pistorius is the face for the new Thierry Mugler A*Men fragrance. The commercial features the athlete running with prosthetic limbs in colorful speeds all to promote the brand's latest scent.
Oscar Pistorius has been running with artificial legs since his childhood, thus making an inspirational career. What the Thierry Mugler A*Men is able to promote is not only a scent, but also a motivational theme to invoke an emotional feeling.
Implications - It's heartening to see a major brand embrace such a positive message for its marketing. It would be fantastic to see more companies follow their example and use their advertisements as an opportunity to demonstrate humanity at its absolute best.
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