In a theme park ad titled 'Wongderland,' advertising agency 'Wunderman Phantasia' of Lima, Peru, attempts to instill a dream-like sense of wonder into its viewers. In order to do this, it begins with a small boy playing in a living room, who imagines that his toy car can fly.
At this point, the animated short transitions to Wongderland, where fur-covered friendly monsters walk on a bright green landscape high above reality. Following this, the theme park ad then pans to a little girl who plays with a bright pink horse in the tub, dipping it into the water.
Her father shakes his head and shows her that real horses simply walk on solid ground however, with news of these boundaries being put up on her imagination travelling to the monsters of Wongderland. Soon enough, the father realizes his mistake and encourages his daughter to do what she likes, resulting in the birth of an exuberant new creature on Wongderland and making clear the sense of freedom that the company promotes with its services.
Enchanting Theme Park Ads
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Parent-Centered Cannabis Ads
Pleasure-Focused Chocolate Commercials
Dad-Centered Boxer Brief Ads
Unconventional Beauty Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.