360 screenings mixes theater performance with the actual screening of a film, allowing for greater audience engagement and one-of-a-kind immersion in all sorts of film genres.
It is also a moving venue experience, as the screenings move from one location to the next, often in unconventional film spaces like heritage buildings, homes, museums and so forth. With this, one will never get tired of watching the same film since each live performance is unique. It may even be a cure for the couch or DVD potato!
In an era of optimum interactivity, watching a film with person-to-person dynamics has yet to be experienced by many. In the future, going to the movies might mean making new friends too.