An artist's album cover can very much set the tone for what listeners are to expect, and the The Weeknd Thursday mixtape cover demonstrates that with flying colors. Continuing themes he introduced in his first mixtape, The House of Balloons, The Weeknd, whose real name is Abel Tesfaye, once again invokes beautiful women in party and afterparty backdrops to project to listeners that they're in for a raunchy and emotionally heavy experience.
The Weeknd Thursday mixtape cover features three panels of women labeled "Wednesday," "Thursday," and "Friday." The most vibrant of the three, "Thursday," is dolled up in vibrant primary colors, much like the pin-ups of yesteryears. It's only looking at "Friday" that we see the aftermath of her night before. How does that relate thematically to mixtape? You'll just have to download The Weeknd's Thursday album for yourself and find out.
Implications - Consumers are appreciative of photography with hazy filters applied to it because it invokes a dreamlike quality, simultaneously providing consumers with a euphoric escapist experience and a product that consumers can readily empathize with. Corporations looking to convey their brand as fantastical may consider using surrealistic imagery in their promotional campaigns.