Accessory Adds Rythm to Your Ride

 - May 11, 2007   Updated: Mar 31 2011
References: worldlingo & ubergizmo
Bored driving back and forth to work every day? Then the Steering Wheel Rapper might be just the thing for you. It's a Japanese contraption that straps onto your steering wheel and features a great assortment of techno beats and sound effects to rap your way through traffic. Too bad that it's a driving hazard at the same time!

Implications - For the consumer who spends a lot of time on the road or stuck in traffic, clever inventions like this could definitely decrease boredom -- something that would ultimately be met with a great deal of enthusiasm. By putting themselves in the shoes of their target market, companies can better interpret what innovations might appeal to a consumer.