Novelty sock retailer The Sock Spot now has a vending machine in the Westfield San Francisco Centre that shares a selection of more than 40 styles from different brands. In keeping with The Sock Spot's CEO Ben Williams' passion for selling socks in a fun way, the automated retail units offer a "unique, online-esque experience to brick and mortar."
The retail unit boasts an easy-to-use touchscreen interface and adopts a cashless model that allows people to seamlessly pay with a mobile device or a credit card. While traditional vending machines force people to make a single purchase at a time, this innovative unit from The Sock Spot has an add-to-cart feature for shopping for more than one pair of novelty socks at a time.
The Sock Spot is preparing to launch even more machines to bridge the gap between online and offline shopping.