Every kid dreams of a world without parents, free to make the city their own personal playground, and The Shins 'It’s Only Life' music video explores this concept. One kid's adventure is seen through a deserted town, while lead singer James Mercer gets dragged away by dark creatures.
The visuals in the video are captivating to say the least. The idea of a town overthrown by these tall, dark and antlered creatures that capture humans is slightly unnerving to watch.
Directed by Hiro Murai, who was worked on videos with popular bands such as Scissor Sisters, St. Vincent and Bloc Party, this video explores the feeling of unafraid childhood exploration and adventure during an obvious time of human struggle.
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