The Salmon Dance - There is a new mysterious dance based on "The Chemical Brothers" new single "The Salmon Dance".
The dance is mysterious because no one knows what it looks like, much like the electric slide the instructions to the dance is in the song it self, although a lot of YouTubers are giving it their best interpretation.
Implications - People love trying to solve a good mystery. Mysteries can make for great marketing and branding because people get curious and feel the need to unlock secrets. Just like juicy gossip, a mysterious marketing campaign or advertisement can become addicting and fun for consumers. The more clever the mystery, the more excited people will get.