The Made Up Pomegranate Phone Entices People to a Tourism Website

The Pomegranate phone looks too good to be true. It's a phone that does just about anything, from brewing your morning coffee to translating your conversations into any language, sending emails, making calls and even playing the harmonica. Now honestly, this is too good to be true.

The Pomegranate phone is a clever social media marketing campaign designed by the Bristol Group to lead people to the Come to Life campaign, a tourism website for Nova Scotia. This is a great method of enticing an unsuspecting target audience to a website and the initial 'wow' factor of the imaginary product will definitely get people talking about the campaign.