Willian Grant & Sons have announced the launch of a new travel retail exclusive range of whiskeys called 'The Perpetual Collection,' which will feature four limited-edition expressions.
All four expressions -- Vat 01, Vat 02, Vat 03, and Vat 04 -- have been made using a unique Solera Vat process, which works to continuously add layers of flavor to the spirit by only bottling half the whiskey in vats and then refilling them.
“Speaking to all of our partners about the Perpetual collection is a really exciting time. We think it is going to appeal to the evolving consumer base within travel retail," said Gwilym Cooke, head of brand marketing global travel retail at William Grant & Sons.
Image Credit: William Grant & Sons
Why This Trend Is Growing
- Solera Vat Process
- The Solera Vat process presents an opportunity for distilleries to create unique, layered flavors in their spirits.
- Travel Retail Exclusive Whiskeys
- Travel retail exclusive whiskey product lines could serve as a key differentiator for distilleries looking to appeal to travelers.
- Limited Edition Expressions
- Limited edition expressions could generate a sense of urgency among whiskey enthusiasts and collectors.
Industries Being Reshaped
- Distilleries
- Distilleries could leverage the Solera Vat process to create unique flavor profiles and limited edition expressions to appeal to whiskey enthusiasts.
- Travel Retail
- Travel retail industry professionals could consider offering distillery exclusive, travel retail exclusive whiskeys as a complementary product to travelers and differentiate their offering from competitors.
- Collectibles
- Collectibles enthusiasts and investors could see opportunities in collecting limited edition expressions of whiskey produced using the Solera Vat process.
