Fashion is sometimes held by fashionistas and fashionistos as being the ultimate reason to live, which is something that's at play within 'The Passion of Thom Browne' spread for SCENE magazine. Browne graces the cover of the publication wearing a crown of thorns that is reminiscent of the one Jesus would've worn during his trials.
Although sacrilegious, 'The Passion of Thom Browne' spread characterizes the work of high fashion designers as being something of a religion that millions ascribe to. The photos throughout the spread feature Browne's Fall/Winter 2013/2014 collection as well as models Natalie Keyser and Monika Borowska. The dark yet slightly ethereal shoot pushes past the cluttered scenes to center on the richly cut garments that are effortlessly gorgeous. Does 'The Passion of Thom Browne' spread go to far or touch on a hot topic regarding the place that fashion holds in our culture?
Why This Trend Is Growing
- Religious-inspired Fashion
- Opportunity to create a new niche for religious-inspired clothing and accessories in the fashion industry.
- Fashion as a Religion
- Opportunity to explore the idea of fashion as a religion and create marketing campaigns that appeal to consumers who consider fashion a way of life.
- Controversial Fashion Shoots
- Opportunity for fashion designers and magazines to create controversial shoots that spark conversations and go viral on social media.
Industries Being Reshaped
- Fashion
- The fashion industry can explore new ways to use religious motifs and ideas in clothing and accessories design.
- Marketing and Advertising
- Marketing and advertising professionals can create campaigns that appeal to consumers' values and beliefs, including those related to fashion.
- Media and Publishing
- Magazines and publishing houses can create content that sparks conversations and generates buzz on social media by producing controversial fashion shoots.
