Knix recently joined forces with The Birds Papaya by Sarah Landry to launch the highly-anticipated capsule, The Papaya Box. Joanna Griffiths, Knix Founder and CEO, has been a long-time fan of Landry, having seen a photo of her on Instagram in 2017 and reaching out to use Landry as a model in a Knix shoot in 2018. Landry has been working closely with the brand ever since.
The coveted Papaya Box came from the labor of two years of collaboration and features a limited-edition capsule of custom items. The box features the Papaya High Rise Legging in Shimmer & Shine, the High Rise Essential Thong in Birds of a Feather, and the Longevity Bra in Black Shimmer.
The Papaya Box was so coveted, the box sold out on the first day of its release in a record 27 minutes, generating over $1M in sales.
Image Credit: Knix, Birds of Papaya